Küresel ‘’Dünya Saati’’ görüntüsünde Üsküp de yer alacak

Dünyanın en büyük çevre hareketi olarak kabul edilen ‘’Dünya Saati’’ne doğru geri sayımın başlamasıyla birlikte bugün harekete ait bir ekip, içinde üsküp’ten detay görüntülerin de yer aldığı dünya pazarlama kampanyasının görüntüsünü resmen tanıttı.

“Dünya Saati”, sembolik olarak bir saatliğine aydınlatmayı kapatarak gezegenin kurtuluşu ile ilgili güçlü bir mesaj göndermeyi amaçlayan dünyanın en büyük çevresel eylemidir.

Başkentimiz Üsküp’ün yüksek bir noktasından detay görüntülerin de eklendiği yarım dakikalık görüntüde, birkaç dünya metropollerinden aydınlatmanın kapatılmasıyla ortaya çıkan detay görüntülere yer verilmektedir.

Küresel düzeyde bugün tanıtılan reklam görüntüsü,dünya çevresel hareketinin bu yılki sloganı olan ‘’Gezegen ile bağlan’’ sloganı ile tanıtılırken, bu girişim, tek evimiz olan dünyamızın kurtuluşu için bir kez daha dünya genelinden milyonlarca insanı bir araya getirmeyi hedefleyen Dünya Doğa Örgütü’ne (WWF) aittir.

Bu yıl özellikle hızlanan iklim değişikliği sorununa odaklanan kampanya, aynı zamanda gezegen ile insanları birbirine kenetleyecektir.

Küresel biyoçeşitlilik, benzeri görülmemiş bir oranda düşerken, ‘’Dünya Saati’’ bu yılki çalışmalarını biyoçeşitlilik ve doğaya destekleri teşvif etmek için “Gezegen ile Bağlan” (#Connect2Earth) sloganı altında yoğunlaştıracaktır.

‘’Dünya Saati’’ bu yıl 24 Mart tarihinde, yerel saat olarak 20:30’da gerçekleştirilecektir. Hareket kapsamında yapılacak çalışmada 180’den fazla ülkeden 8 binin üzerinde şehrin karanlık içinde çökecektir.

2007 yılında Sidney’de sembolik bir olay olarak başlayan ‘’Dünya Saati’’ gezegen için küresel bir dayanışma anı olarak günümüzde 180’den fazla ülke ve bölgede gerçekleştirilmektedir. Geçen yıl sosyal medyalarda 3,5 milyar insanın ‘’Dünya Saati’’ hakkında konuştuğu gerçeğini göz önünde bulundurarak, bu hareketin dünya çapında iklimin ve çevresel eylemlerin yaygınlaştırılması için bir oyun değiştiricisi olduğu söylenebilir.

 

 

 

 

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